What we offer
Servicesbuiltforambitiousbrands.
From brand strategy to art direction — MAZE Studio is a branding and design studio in Tashkent offering the full creative suite that growing brands need to compete and win.
Branding
Strategy, identity and launch — built end to end.
End-to-end branding services in Tashkent: strategy, naming, visual identity, guidelines, rollout. For ambitious companies in Uzbekistan and Central Asia.
What you get
- Brand strategy document (positioning, story, audience, success metrics)
- Naming with trademark pre-screening, if required
- Full logo system — primary, secondary, monogram, lockups
- Typography system and brand fonts
- Color system including accessibility-compliant palettes
- Brand guidelines as a single source of truth (PDF + Figma library)
Rebranding
From a focused refresh to a complete reinvention.
Rebranding for established companies in Uzbekistan and Central Asia — brand audit, repositioning, identity refresh and launch.
What you get
- Brand audit report with prioritised recommendations
- Refreshed positioning, story and messaging framework
- Logo and identity system — refreshed or rebuilt
- Updated typography, color and motion principles
- Comprehensive brand guidelines
- Transition plan covering internal and customer-facing rollout
Visual Identity
A system, not a logo.
Visual identity systems — logos, marks, typography and colour — designed in Tashkent for brands across Uzbekistan and Central Asia.
What you get
- Logo system — primary, secondary, monogram, lockups, dos and don'ts
- Typography system — typefaces, scale, hierarchy
- Color system — primary, secondary, neutrals, accessibility-compliant pairings
- Photography direction and art direction guidelines
- Motion principles for digital touchpoints
- Brand guidelines (PDF + Figma library)
Naming
Names that win arguments, pass legal and survive growth.
Brand naming for Uzbekistan and Central Asia. Defensible names with trademark pre-screening, rationale and tone-of-voice samples.
What you get
- Naming brief and shortlist criteria
- 200+ generated candidates per round (working files)
- Curated shortlist of 15–25 names presented in context
- Trademark pre-screening report
- Domain availability check
- Linguistic screening in your target markets
Packaging
Where the brand meets the customer.
Packaging design for food, FMCG, beauty and premium goods. From structure and dieline to print-ready files and production supervision.
What you get
- Shelf audit and category positioning
- Structural design and dieline
- Full visual design across the SKU range
- Typography, illustration or photography direction
- Regulatory copy and language localisation (UZ / RU / EN, more on request)
- Print-ready files in the format your printer asks for
UI / UX Design
Product design that ships.
Digital product design — UI, UX, design systems and engineering-ready specs for web and mobile, with founders and product teams.
What you get
- User research summary and personas
- Information architecture and user journey maps
- Wireframes for every core flow
- Hi-fi design across breakpoints (desktop, tablet, mobile)
- Figma component library — engineering-ready, with variants and auto-layout
- Interaction and motion specs where they matter
Print Design
Designed for permanence.
Print design — annual reports, books, magazines, posters, signage and large-format. Printer-ready and colour-accurate, from Tashkent.
What you get
- Editorial design system — typography, grid, hierarchy
- Full layout across all pages or formats
- Paper and finish recommendations matched to budget
- Press-ready files in the printer's preferred format
- Color management with profile recommendations
- Press check attendance for high-stakes pieces
Motion Design
Brand in motion, on purpose.
Motion design and brand animation — idents, explainers, social cuts and product animations, built on your existing identity system.
What you get
- Storyboard with stakeholder approval before animation
- Brand motion principles — easing, timing, transitions
- Final video files in every format your channels need
- Lottie animations for product / web where suitable
- Source files (After Effects, Cinema 4D) for future edits
- Audio direction or sound design coordination if required
Brand Strategy
The part nobody sees but everyone feels.
Brand strategy — positioning, architecture, naming systems and rollout plans. For ambitious companies across Central Asia.
What you get
- Stakeholder interview summary
- Category and competitor analysis
- Audience segmentation and personas
- Positioning statement and brand story
- Brand architecture map (if multi-line)
- Measurable success framework
FAQ
Quick answers.
How much does a rebrand cost?
Most rebranding engagements at MAZE start at $8,000 for a focused refresh and scale to $40,000+ for full strategy, identity and rollout for established companies. We always send a tailored estimate after a discovery call — every project is scoped to the brief.
How long does a branding project take?
A typical brand identity runs 6 to 10 weeks from kickoff to delivery. Naming projects take 3 to 5 weeks. Packaging and large-scale rebrands can run 3 to 4 months. We share a precise timeline in the proposal.
Do you work with clients outside Uzbekistan?
Yes. We work remotely with clients across Central Asia, the CIS and Europe. Most of our process is async — Figma, Notion, Loom and a weekly call — so timezone is not an issue.
What's included in a brand identity package?
Brand strategy, naming if needed, logo and mark system, typography and color, brand guidelines, plus an initial rollout kit (business cards, social templates, signage mockups). We can extend with packaging, web design or motion.
Do you offer naming alone, without the visual identity?
Yes — we run naming as a standalone engagement. Output is a shortlist of strong, trademark-pre-screened names with rationale and example tone-of-voice copy.
Will you sign an NDA?
Absolutely. We send a mutual NDA at the start of any engagement that touches unreleased products, M&A or other sensitive context.
Can we keep ownership of the work?
Full IP transfers to you on final payment. We retain the right to display the work in our portfolio after launch unless the contract says otherwise.
What if I don't like the first round?
Each engagement includes two structured rounds of revision per stage. We start broad with directions, then narrow — so by the time we're refining, we've already aligned on the direction together.
Where is the studio based, and can we meet in person?
MAZE Studio is based in Tashkent, Uzbekistan. Local clients are welcome at the studio; everyone else we run remotely — Figma, Notion, Loom and a weekly call — which is how most of our Central Asian and European work happens.
What languages do you work in?
English, Russian and Uzbek. Strategy sessions, naming and copy are delivered in whichever of the three the brand actually lives in, and brand guidelines can be produced bilingually.
Which industries have you worked with?
Fintech and payments, logistics, retail, hospitality and food, wine and FMCG packaging, and cultural institutions — with a published case study for each in the portfolio.
Not sure what you need?
Let's talk.
Tell us about your challenge and we'll recommend the right engagement model.
Book a discovery call ↗