About us
We navigate brands through complexity to clarity.
MAZE is a branding and design studio based in Tashkent, Uzbekistan. Since 2019, we've built bold visual identities for startups, enterprises, and cultural institutions across Central Asia and beyond.
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Awards
Our Story
MAZE was founded in Tashkent in 2019 with a simple conviction: that Central Asian brands deserve world-class design. At the time, the region's design landscape was largely derivative — copying Western trends without strategic intent.
We built MAZE to be different. From day one, we insisted on strategy before aesthetics, on understanding a business deeply before picking up a pen. This approach won us early trust from Uzbekistan's most ambitious companies.
Today, our work reaches millions of people daily — on product labels, apps, storefronts, and city billboards. We remain a tight-knit studio by choice: small enough to care deeply, experienced enough to deliver at scale.
Our Values
Clarity from complexity
Like a well-designed maze, we create clear paths through complex brand challenges.
Strategy before aesthetics
Beautiful design that doesn't solve a problem is just decoration. We think first.
Craft in every detail
The kerning, the colour choice, the paper stock — every detail earns its place.
Partnership over projects
We build long-term relationships. Your brand's evolution is our ongoing commitment.
The Team
Anvar Kasimov
Founder & Creative Director
Leads the studio's creative vision with 10+ years across branding, typography, and art direction.
Islom Khusanov
Head of Strategy
Brand strategist who bridges business objectives and creative execution for measurable impact.
Sardor Solijonov
Digital
Develops comprehensive digital strategies that integrate performance marketing with data-driven insights to scale brand presence and drive business growth.
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