Service
VisualIdentity
A system, not a logo.
An identity is more than a mark. It's a system — typography, color, photography direction, motion principles and rules — that lets a brand stay coherent across every touchpoint, from a 32-pixel favicon to a stadium banner. We design identity systems that can survive a marketing team's worst day: the rules are clear, the assets are organised, the Figma library is alive and the guidelines explain why each decision was made. This is the work that pays back for years.
How we work
- 01
Audit
If you have an existing brand, we audit the assets, identify what's working and surface the gaps. If you don't, we skip to direction exploration.
- 02
Direction
Three distinct visual directions, each anchored in the strategy. We present in context — applied to real touchpoints, not floating logos on a moodboard — so the choice is informed.
- 03
Refinement
Two rounds of revision narrowing to the final system. We design the logo, type, color, motion and photography direction together so the system feels intentional everywhere.
- 04
Documentation
Brand guidelines as a single PDF plus a live Figma library your team can pull from. Every rule has a 'why', so the system stays consistent when your team grows.
What you get
- Logo system — primary, secondary, monogram, lockups, dos and don'ts
- Typography system — typefaces, scale, hierarchy
- Color system — primary, secondary, neutrals, accessibility-compliant pairings
- Photography direction and art direction guidelines
- Motion principles for digital touchpoints
- Brand guidelines (PDF + Figma library)
- All source files (Figma, AI, vector)
- Two structured rounds of revision
Common questions
Can we license a typeface or do you design one?
Most projects use a licensed typeface — there's an excellent global library and licensing is straightforward. Custom typefaces add 6–12 weeks and a meaningful budget; we recommend them only when the brand strategy clearly requires it.
Do you do logos only?
We do, but we recommend at minimum a logo + type + color package — a logo alone gives you a mark, not a system, and the system is what builds equity over time.
Will the system work in motion / digital / packaging?
Yes — we test the system in those contexts during refinement, not after. If a logo doesn't survive at 32 pixels or on foil packaging, we know before we finalise.
Do you provide source files?
Always. You receive editable Figma, Illustrator and vector source files plus exports in every format your team needs. Full IP transfers on final payment.
Let's talk.
Tell us about your goals — we'll come back within one business day with scope, timing and a fixed estimate for your Visual Identity project.
Start the project ↗