Category
Branding, Identity
Tags
About the project
Buro Beauty is a contemporary manicure and pedicure studio. The project involved developing a complete visual brand identity: logo, mark, typography, and corporate color palette. The mark is built on four smoothly interlaced petals that form a flower shape. Within it, two letters 'B' are readable — the brand's initials — and the composition itself evokes the idea of blossoming, beauty, and feminine harmony. The mark is simultaneously perceived as a flower and as a monogram, making it memorable and versatile. Raspberry pink defines the brand's character: vibrant, energetic, and contemporary — for a woman who knows her worth. Turquoise brings a sense of freshness, purity, and professional care, balancing the brightness of the primary color. The rounded handwritten typeface in 'Buro Beauty' adds softness and friendliness, creating the image of a place you want to return to. The logo was developed in two layouts — horizontal and vertical — and works with equal confidence on signage, product packaging, business cards, and Instagram.
Results
A vibrant and cohesive visual identity for the studio was established, distinguishing the brand from competitors and confidently operating both in physical space and on social media.
Services delivered
- Brand strategy
- Logo design
- Brand identity
- Typographic system
- Corporate color palette
- Brand guidelines
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