About the project
Benaz is an umbrella brand unifying four divisions: Benaz Market, Benaz House, Benaz Gaming, and Benaz Gym. The project involved developing a unified mark for the primary brand and adapting it for each division through color differentiation. The mark is based on a triangular shield-shaped form with a monogram «BN» inside, executed in an ornamental style with references to Eastern patterns. The shield reads as a symbol of reliability, strength, and protection — qualities that unite all divisions of the holding. The ornamental monogram adds distinctiveness and visually roots the brand in local context while maintaining a contemporary and universal character. Each division received its own color with the unified mark: orange-red for Market — energy and accessibility; gold for House — warmth and solidity; burgundy for Gaming — intensity and excitement; yellow-black for Gym — strength and motivation. This system allows each sub-brand to have its own character while remaining part of a unified, recognizable family.
Results
A cohesive symbol system was created that unites four different business divisions under one recognizable mark. Each sub-brand received its own visual character while maintaining the unity of the entire group.
Services delivered
- Logo Design
- Symbol System
- Sub-branding
- Brand Color Palette
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