About the project
Prosonic is an electronics store specializing in computer components and ready-to-use PC systems. The project involved developing a complete brand visual identity: logo, mark, typography, tagline, and corporate color palette. The mark is built around the letter «P» with parallel lines inside a black circle. The parallel strokes within the letter function simultaneously as sound waves—a reference to «sonic» in the brand name—and as a data stream, signal, and information transmission speed. This dual meaning works across the entire product spectrum: from acoustics to components. The circle as a container form establishes completeness, precision, and technological sophistication—qualities customers expect from a serious electronics retailer. A strict geometric tech typeface with a distinctive capital «P» creates visual unity between the mark and logotype: the letter within the circle and the letter in the name are the same image at two different scales. The monochromatic palette—pure black and white—references the aesthetic of premium technology brands: laconic, confident, without unnecessary noise. The tagline «Inspired of Life» elevates the product from the «hardware» category to the «lifestyle» category: Prosonic is not just a component retailer, but a destination for people building their ideal workspace, gaming station, or home studio.
Results
A technologically sophisticated and distinctive visual identity has been established, differentiating the retailer among typical electronics sales outlets. The brand identity performs confidently in retail spaces, on signage, across social media, and in digital channels, establishing the image of an expert tech brand.
Services delivered
- Brand strategy
- Logo design
- Tagline
- Brand identity
- Typography system
- Corporate color palette
- Brand guidelines
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