DP Studio

About the project

dp Studio is a professional photo laboratory providing a full range of services: photo printing, wide-format printing, photo services, and online photo print ordering. The project included a complete rebranding: the company changed its name from Delfin Photo to dp Studio and received a new visual identity — logo, mark, typography, and brand color palette. The former name "Delfin Photo" carried history but limited positioning: it sounded like a photo shop rather than a professional studio and laboratory. The new name "dp Studio" preserves the abbreviation of the original brand — "dp" as the company's DNA — and reinterprets it: dp Studio is a professional space for working with imagery at any level. The name is concise, contemporary, and works universally across both offline and digital channels. The mark is built on a monogram "dp" whose form is constructed on the principle of an infinity sign: two letters flow into each other, creating a continuous loop. This represents an endless stream of images — photographs the company prints every day and memories it preserves for its clients. Vertical strokes extending upward and downward from the mark add dynamism and a professional, almost typographic character. The gradient from saturated burgundy-red to deep navy blue is a visual bridge between analog and digital: the warmth of chemical darkroom process meets the precision of modern printing technology. The red dot above the letter "i" in "Studio" is no accident: it is a camera lens, a point of focus — that very moment the company helps preserve forever.