About the project
Isomag is a company specializing in roof waterproofing and comprehensive roofing systems. The project encompassed the development of a complete brand visual identity: logo, symbol, typography, and corporate color palette. The symbol is built on two overlapping elements: a rounded square and a circle. The composition reads as layers of a roof assembly — the way professional waterproofing is applied: layer upon layer, each placed over the previous one, creating an impenetrable protection system. The overlapping forms also convey integrated solutions: Isomag operates as a unified system rather than a collection of separate services. A red gradient transitioning from saturated crimson to deep burgundy creates a sense of energy, reliability, and warmth — the warmth of a home reliably protected from moisture and external elements. The rounded forms of the symbol add a contemporary and technological quality, which is essential for the B2B market of construction materials and contracting services. Bold black sans-serif typeface in the "ISOMAG" wordmark establishes substance, confidence, and professional character — exactly what contractors need when entrusted with a roof over your head. The logo performs confidently across construction documentation, workwear, company vehicles, office signage, and digital channels.
Results
A professional and recognizable visual identity has been established, conveying the company's reliability and technical expertise. The identity system works effectively across job sites, tender documentation, and digital channels, establishing the image of a systematic and modern roofing contractor.
Services delivered
- Brand Strategy
- Logo Design
- Corporate Identity
- Typographic System
- Corporate Color Palette
- Brand Guidelines
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