Chinar Mall

About the project

Chinar Mall is a shopping and entertainment center in Bukhara, a destination for the whole family. The project involved developing a complete visual brand identity: logo, mark, typography, and brand color palette. At the core of the mark is the chinar tree: a sacred tree of Central Asia that has served for centuries as a gathering place for people, symbolizing hospitality, longevity, and generous shade. The sprawling crown with meticulously detailed branches and leaves conveys scale, spaciousness, and diversity—everything a visitor will find inside the shopping center. The tree, growing directly from the brand name, visually unites the mark and logotype into a single, cohesive composition. The bold black grotesque typeface in "CHINAR" establishes a sense of scale, reliability, and solidity—qualities befitting a major urban landmark. The green handwritten italic of "Mall" brings vitality, dynamism, and friendliness, softening the severity of the main typeface and alluding to the verdure of the tree itself. The logo confidently works on the building facade, interior navigation, advertising media, and digital channels.