About the project
Chocolato is a premium chocolate boutique with deliveries from Dubai. The project involved developing a complete visual brand identity: logo, typographic system, tagline, and brand color palette. The logo is built on pure lettering — without an additional symbol: the typography itself serves as the brand's primary visual statement. Large rounded letters with contrasting strokes create a sense of confidence and character, while the loop-shaped letter «t» adds a touch of elegance and artisanal quality — a nod to handcrafted work and the fine mastery of chocolatiers. Dark emerald is an unconventional and bold choice for a chocolate brand. It intentionally moves away from the expected brown, positioning Chocolato in the premium segment and creating a sense of exclusivity and sophistication. The golden-amber color of the tagline references caramel, gold, and the luxury of Dubai — the city from which the product originates. The tagline «Exquisite Symphony of Flavor» precisely reflects the brand's essence: each bar is not simply chocolate, but a complex flavor composition created from the finest ingredients in the world.
Results
A premium visual identity has been established that distinguishes the brand among local competitors and communicates its Dubai origin as a mark of quality and exclusivity. The identity performs confidently across packaging, in the showroom, and across digital channels.
Services delivered
- Brand strategy
- Logo design
- Lettering
- Tagline
- Brand identity
- Typographic system
- Brand color palette
- Brand guidelines
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