About the project
Centromed is a private clinic providing full-cycle medical services. The project involved developing a brand name and comprehensive visual identity: logo, mark, typography, and corporate color palette. The name «Centromed» is derived from «centro» (center) and «med» (medicine) — it immediately reads as a place where medical care is concentrated, professional and accessible. The name is easy to pronounce, international, and evokes associations with reliability and competence. The mark is built on two intersecting semicircles that form a continuous circular motion around a white medical cross. This composition reads as care in motion, continuous care, and a comprehensive approach to patient health. Dark blue conveys trust, professionalism, and stability — qualities patients expect from a clinic. Turquoise brings a sense of freshness, modernity, and health awareness. The two-color logo treatment — «CENTRO» in dark blue and «MED» in turquoise — visually emphasizes medical expertise within a recognizable name. The logo performs equally confidently on clinic signage, medical documents, staff uniforms, and across digital channels.
Results
A brand was created from scratch — from naming to a cohesive visual system. The identity shapes the image of a modern and reliable clinic, builds patient trust, and performs confidently across all touchpoints: from signage and staff uniforms to digital channels.
Services delivered
- Naming
- Brand Strategy
- Logo Design
- Corporate Identity
- Typography System
- Corporate Color Palette
- Brand Guidelines
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