Category
Branding
Tags
About the project
Luxberry Home is a premium bedding and home textile retail store. The project involved developing a comprehensive brand visual identity: logo, mark, typography system, and branded color palette. The mark features a rounded square with a white flower at its center. The soft container form immediately communicates coziness, warmth, and domestic comfort — everything customers seek when shopping for bedding. The white flower references cotton blossoms, natural materials, and impeccable fabric purity — key values of premium textiles. The deep raspberry-red color establishes the brand in the premium segment: it evokes luxury, passion, and sensual comfort — the exact feelings that quality bedding provides. The bold black grotesque typeface in "LUXBERRY" conveys brand confidence and status, while the red-tracked "HOME" softens the composition and brings focus back to home and coziness. The logo was developed in two layouts — horizontal and vertical — enabling confident application across packaging, labels, shopping bags, showroom signage, and digital channels.
Results
A cohesive premium visual identity has been established that distinguishes the brand from competitors and performs effectively on packaging, in showrooms, and across digital channels. The brand identity communicates the brand's core values — quality, natural materials, and domestic comfort.
Services delivered
- Brand Strategy
- Logo Design
- Brand Identity
- Typography System
- Brand Color Palette
- Brand Guidelines
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