About the project
JNB School is a professional training institution specializing in logistics specialists and dispatchers for the USA freight transportation sector. The project encompassed the development of a comprehensive visual brand identity: logo, mark, typography system, and corporate color palette. The mark features a geometric angular spiral formed by interwoven black and red lines. The composition is simultaneously readable as a branched logistics network, a route on a map, and an interaction system between dispatcher and driver: each line represents a link in the chain that school graduates learn to build and manage. The dynamic quality of the mark conveys continuous freight movement — the essence of the profession. Black establishes professionalism, seriousness, and training excellence; the red accent conveys energy, speed, and the American character of the trucking industry. A strict geometric sans-serif typeface for "JNB SCHOOL" emphasizes precision, systematicity, and business style — the exact qualities employers expect from graduates. The logo performs effectively on the school's website, social media, educational materials, certificates, and corporate documentation.
Results
A professional and recognizable visual identity has been established that communicates the school's expertise and builds employer confidence in the American market. The identity system performs effectively across digital channels, educational materials, and graduate certificates.
Services delivered
- Brand Strategy
- Logo Design
- Brand Identity
- Typography System
- Corporate Color Palette
- Brand Guidelines
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