Tripline

About the project

Tripline is a travel agency and tour operator. The project involved developing a brand name and complete visual identity: logo, mark, typography, and corporate color palette. The name "Tripline" is formed from two words: trip (journey, travel) and line (route, direct path). Together they accurately describe the company's essence — a direct path to your journey. The name is short, easy to pronounce in different languages, works perfectly in the digital environment, and is immediately recognized as a modern travel brand. The mark is based on a rounded red container with a white airplane inside. The container's shape simultaneously evokes the icon of a mobile application, a geolocation pin, and a porthole oval — three visual meanings working toward one idea: you're already traveling. The airplane is directed upward and to the right — forward, toward new destinations. Red is the color of passion for travel, the emotion of discovery, and the energy of movement. Dark blue in the "Tripline" lettering adds reliability, professionalism, and associations with sky and ocean — the elements of every traveler's journey. Together this pair creates a balance between excitement and trust. The logo exists in two layouts — horizontal on a light background and vertical on a dark blue background — and works equally confidently on office signage, website, social media, boarding passes, and corporate materials.