About the project
Carbonado Pardalari is a premium atelier specializing in handcrafted curtains and draperies. The project involved developing a complete visual identity system for the brand: a mark, logo, typographic system, and signature color palette. The mark is built upon a heraldic square, within which a stylized silhouette of cascading fabric emerges: vertical lines establish the foundation and rhythm, while an elegant arc conveys the soft cascade of folds. The combination of emerald green and gold immediately positions the brand in the premium segment and evokes the traditions of handcraftsmanship, material nobility, and attention to detail. The classical antiqua typeface in 'Carbonado' is balanced by a rigorous geometric sans-serif in 'Pardalari'—uniting a sense of heritage with contemporary clarity. The logo was developed in two configurations—horizontal and vertical—to perform equally confidently on salon signage, packaging, business cards, and digital platforms.
Results
Established a clear premium positioning and created a cohesive visual system ready to scale across retail locations, packaging, and digital touchpoints.
Services delivered
- Brand Strategy
- Logo Design
- Brand Identity
- Typographic System
- Color Palette
- Brand Guidelines
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