# MAZE Studio — Branding & Design Studio (Tashkent, Uzbekistan)

> MAZE is a branding and design studio based in Tashkent, Uzbekistan. Since 2019 we craft bold visual identities, logo systems, naming, packaging, print, UI/UX, motion and brand strategy for startups, enterprises and cultural institutions across Central Asia and beyond. The studio works in English, Russian and Uzbek.

## Facts
- Name: MAZE Studio (also written MAZE)
- Type: independent branding and design studio
- Founded: 2019
- Location: Tashkent, Uzbekistan
- Working languages: English, Russian, Uzbek
- Serves: Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and clients worldwide; remote engagements are normal
- Contact: hello@maze.uz
- Disciplines: brand strategy, naming, visual identity, logo systems, packaging, print, UI/UX, motion design
- Start a project: https://www.maze.uz/brief

## Services
- [Branding](https://www.maze.uz/services/branding): Strategy, identity and launch — built end to end.
- [Rebranding](https://www.maze.uz/services/rebranding): From a focused refresh to a complete reinvention.
- [Visual Identity](https://www.maze.uz/services/identity): A system, not a logo.
- [Naming](https://www.maze.uz/services/naming): Names that win arguments, pass legal and survive growth.
- [Packaging](https://www.maze.uz/services/packaging): Where the brand meets the customer.
- [UI / UX Design](https://www.maze.uz/services/ui-ux): Product design that ships.
- [Print Design](https://www.maze.uz/services/print): Designed for permanence.
- [Motion Design](https://www.maze.uz/services/motion): Brand in motion, on purpose.
- [Brand Strategy](https://www.maze.uz/services/strategy): The part nobody sees but everyone feels.

## Selected work
- [Axelus — Axelus](https://www.maze.uz/portfolio/axelus): Naming and corporate identity for Axelus, a sports equipment and fitness gear brand.
- [Centromed — CENTROMED](https://www.maze.uz/portfolio/centromed): Naming and corporate identity for Centromed, a full-service private medical clinic.
- [Carbonado Pardalari — Carbonado](https://www.maze.uz/portfolio/carbonado-pardalari): Premium brand identity and logo design for Carbonado Pardalari, a bespoke curtain and drapery atelier.
- [Tripline — Tripline](https://www.maze.uz/portfolio/tripline): Naming and corporate identity for Tripline — a travel agency and tour operator.
- [Chocolato — Chocolato](https://www.maze.uz/portfolio/chocolato): Brand identity and logo design for Chocolato — a premium chocolate boutique from Dubai.
- [Grace Wedding House — Grace](https://www.maze.uz/portfolio/grace-wedding-house): Naming and brand identity for Grace Wedding House — an exclusive couture bridal wear house.
- [JNB School — JNB](https://www.maze.uz/portfolio/jnb-school): Brand identity and logo design for JNB School — a professional training school for logistics specialists and dispatchers in the USA freight transportation industry.
- [Davlat va Huquq Instituti — Fanlar Akademiyasi](https://www.maze.uz/portfolio/davlat-va-huquq-instituti): Logo design for the Institute of State and Law of the Academy of Sciences of the Republic of Uzbekistan.
- [ProLight — Pro Lighting Media](https://www.maze.uz/portfolio/prolight): Complete rebrand of Pro Lighting Media — new name, logo, and corporate identity for a full-service technical event provider of any scale.
- [Chocoluxe — Chocoluxe](https://www.maze.uz/portfolio/chocoluxe): Brand identity and logo design for Chocoluxe — a premium chocolate brand manufactured in Dubai.
- [Luxberry Home — Luxberry Home](https://www.maze.uz/portfolio/luxberry-home): Brand identity and logo design for Luxberry Home — a premium bedding retail store.
- [Chinar Mall — Chinar Mall](https://www.maze.uz/portfolio/chinar-mall): Brand identity and logo design for Chinar Mall, a shopping and entertainment center in Bukhara.
- [Buro Beauty — Buro Beauty](https://www.maze.uz/portfolio/buro-beauty): Brand identity and logo for Buro Beauty beauty salon — a manicure and pedicure studio.
- [Mechta — Margarine — Sardoba Agro Holding](https://www.maze.uz/portfolio/mechta-margarine): Packaging design for the Mechta margarine line by Sardoba Agro Holding — two SKUs with differentiation by fat content and color coding.
- [Benaz — Benaz](https://www.maze.uz/portfolio/benaz): Logo and symbol system for the umbrella brand Benaz and its four divisions: Market, House, Gaming, and Gym.
- [KS Construction — Kapital Start](https://www.maze.uz/portfolio/ks-construction): Brand identity and logo for KS Construction Company — a full-cycle construction company.
- [ALZ Express — ALZ Express](https://www.maze.uz/portfolio/alz-express): Brand identity and logo design for American transportation company ALZ Express.
- [Artifex De Color — IKAT — Artifex De Color](https://www.maze.uz/portfolio/artifex-de-color-ikat): Packaging and label design for the IKAT acrylic water-based paint line by Artifex De Color — a professional series with cultural significance.
- [AAA Ice Cream — AAA Ice Cream](https://www.maze.uz/portfolio/aaa-ice-cream): Rebranding for AAA Ice Cream — an Uzbek ice cream manufacturer with a new visual identity worthy of the highest quality standards.
- [Mega Project LTD 2050 — Mega Project LTD 2050](https://www.maze.uz/portfolio/mega-project-ltd-2050): Corporate identity and logo for Mega Project LTD 2050 — a construction company from Kazakhstan with ambitions for decades to come.
- [eLsuv — eLsuv](https://www.maze.uz/portfolio/elsuv): Logo and label design for elsuv — a premium drinking water brand with home and office delivery, enriched with Zam Zam water.
- [Unto — UNTO](https://www.maze.uz/portfolio/unto): Naming and brand identity for Unto (Universal Nasiya To'lov) — a universal installment payment system.
- [Nexel — Nexel](https://www.maze.uz/portfolio/nexel): Naming, branding, and tagline for Nexel — a premium boutique store of branded appliances and home goods: Dyson, Smeg, Philips, DeLonghi, and others.
- [Tehnikoff — Tehnikoff](https://www.maze.uz/portfolio/tehnikoff): Branding and tagline for Tehnikoff — a premium store of original tech products for office, home, beauty, and kitchen.
- [L'Éclair — L'Éclair](https://www.maze.uz/portfolio/lclair): Brand identity and logo design for L'Éclair — a dessert café with French character.
- [Tristar Gold — Tristar Gold](https://www.maze.uz/portfolio/tristar-gold): Brand identity and logo design for Tristar Gold Jewellery House — a luxury jewelry boutique.
- [Hocolate — Hocolate](https://www.maze.uz/portfolio/hocolate): Brand identity and logo design for Hocolate — a confectionery store positioned as 'Home of Chocolate'.
- [PDZ — Povolzhsky Diesel Plant — Поволожский Дизельный Завод](https://www.maze.uz/portfolio/pdz-povolzhsky-diesel-plant): Corporate identity and logo for PDZ (Povolzhsky Diesel Plant), a subsidiary of a Russian manufacturer of spare parts for industrial diesel locomotives and diesel engines.
- [DP Studio — Delfin Photo](https://www.maze.uz/portfolio/dp-studio): Rebranding and naming of the professional photo lab Delfin Photo — a new identity dp Studio and contemporary visual identity for a leader in photo printing.
- [Isomag — Isomag](https://www.maze.uz/portfolio/isomag): Corporate identity and logo design for Isomag — a company specializing in roof waterproofing and roofing systems.
- [Prosonic — Prosonic](https://www.maze.uz/portfolio/prosonic): Brand identity and logo design for Prosonic — an electronics, computer components, and PC systems retailer.

## Clients
Axelus, CENTROMED, Carbonado, Tripline, Chocolato, Grace, JNB, Fanlar Akademiyasi, Pro Lighting Media, Chocoluxe, Luxberry Home, Chinar Mall, Buro Beauty, Sardoba Agro Holding, Benaz, Kapital Start, ALZ Express, Artifex De Color, AAA Ice Cream, Mega Project LTD 2050, eLsuv, UNTO, Nexel, Tehnikoff, L'Éclair, Tristar Gold, Hocolate, Поволожский Дизельный Завод, Delfin Photo, Isomag, Prosonic

## Common questions
### How much does a rebrand cost?
Most rebranding engagements at MAZE start at $8,000 for a focused refresh and scale to $40,000+ for full strategy, identity and rollout for established companies. We always send a tailored estimate after a discovery call — every project is scoped to the brief.

### How long does a branding project take?
A typical brand identity runs 6 to 10 weeks from kickoff to delivery. Naming projects take 3 to 5 weeks. Packaging and large-scale rebrands can run 3 to 4 months. We share a precise timeline in the proposal.

### Do you work with clients outside Uzbekistan?
Yes. We work remotely with clients across Central Asia, the CIS and Europe. Most of our process is async — Figma, Notion, Loom and a weekly call — so timezone is not an issue.

### What's included in a brand identity package?
Brand strategy, naming if needed, logo and mark system, typography and color, brand guidelines, plus an initial rollout kit (business cards, social templates, signage mockups). We can extend with packaging, web design or motion.

### Do you offer naming alone, without the visual identity?
Yes — we run naming as a standalone engagement. Output is a shortlist of strong, trademark-pre-screened names with rationale and example tone-of-voice copy.

### Will you sign an NDA?
Absolutely. We send a mutual NDA at the start of any engagement that touches unreleased products, M&A or other sensitive context.

### Can we keep ownership of the work?
Full IP transfers to you on final payment. We retain the right to display the work in our portfolio after launch unless the contract says otherwise.

### What if I don't like the first round?
Each engagement includes two structured rounds of revision per stage. We start broad with directions, then narrow — so by the time we're refining, we've already aligned on the direction together.

### Where is the studio based, and can we meet in person?
MAZE Studio is based in Tashkent, Uzbekistan. Local clients are welcome at the studio; everyone else we run remotely — Figma, Notion, Loom and a weekly call — which is how most of our Central Asian and European work happens.

### What languages do you work in?
English, Russian and Uzbek. Strategy sessions, naming and copy are delivered in whichever of the three the brand actually lives in, and brand guidelines can be produced bilingually.

### Which industries have you worked with?
Fintech and payments, logistics, retail, hospitality and food, wine and FMCG packaging, and cultural institutions — with a published case study for each in the portfolio.

## Insights
- Articles are published at https://www.maze.uz/insights

## Key pages
- [Home](https://www.maze.uz/)
- [Portfolio](https://www.maze.uz/portfolio)
- [Services](https://www.maze.uz/services)
- [About](https://www.maze.uz/about)
- [Contact](https://www.maze.uz/contact)
- [Start a brief](https://www.maze.uz/brief)
- [RSS feed](https://www.maze.uz/feed.xml)
- [Full text for LLMs](https://www.maze.uz/llms-full.txt)

## На русском
> MAZE — брендинговая и дизайн-студия из Ташкента, Узбекистан. С 2019 года создаём фирменные стили, логотипы, нейминг, упаковку, полиграфию, UI/UX, моушн и стратегию бренда для стартапов, компаний и культурных институций Центральной Азии и за её пределами. Работаем на английском, русском и узбекском.

Сайт полностью доступен на русском языке — те же страницы с префиксом /ru:

- [Главная](https://www.maze.uz/ru)
- [Портфолио](https://www.maze.uz/ru/portfolio)
- [Услуги](https://www.maze.uz/ru/services)
- [О студии](https://www.maze.uz/ru/about)
- [Контакты](https://www.maze.uz/ru/contact)
- [Бриф](https://www.maze.uz/ru/brief)

### Услуги
- [Брендинг](https://www.maze.uz/ru/services/branding): Стратегия, айдентика и запуск — под ключ.
- [Ребрендинг](https://www.maze.uz/ru/services/rebranding): От точечного рестайлинга до полной реинвенции.
- [Фирменный стиль](https://www.maze.uz/ru/services/identity): Система, а не логотип.
- [Нейминг](https://www.maze.uz/ru/services/naming): Имена, которые выигрывают споры, проходят легал и переживают рост.
- [Упаковка](https://www.maze.uz/ru/services/packaging): Где бренд встречается с покупателем.
- [UI / UX дизайн](https://www.maze.uz/ru/services/ui-ux): Продуктовый дизайн, который доходит до релиза.
- [Полиграфия](https://www.maze.uz/ru/services/print): Дизайн для долговечности.
- [Моушн-дизайн](https://www.maze.uz/ru/services/motion): Бренд в движении — преднамеренно.
- [Бренд-стратегия](https://www.maze.uz/ru/services/strategy): Часть, которую никто не видит, но все чувствуют.

### Частые вопросы
#### Сколько стоит ребрендинг?
Большинство проектов ребрендинга в MAZE стартуют от $8 000 за рестайлинг и доходят до $40 000+ за полную стратегию, айдентику и развёртывание для устоявшихся компаний. После звонка-знакомства мы присылаем индивидуальную смету — каждый проект считается под конкретный бриф.

#### Сколько времени занимает брендинговый проект?
Типичная разработка фирменного стиля занимает 6–10 недель от кикоффа до сдачи. Нейминг — 3–5 недель. Упаковка и масштабный ребрендинг — 3–4 месяца. Точные сроки указываем в предложении.

#### Работаете ли вы с клиентами за пределами Узбекистана?
Да. Работаем удалённо с клиентами по всей Центральной Азии, СНГ и в Европе. Большая часть процесса асинхронна — Figma, Notion, Loom и еженедельный звонок — так что часовой пояс не проблема.

#### Что входит в пакет фирменного стиля?
Бренд-стратегия, нейминг при необходимости, логотип и знаковая система, типографика и цвет, гайдлайны и стартовый rollout-кит (визитки, шаблоны соцсетей, макеты вывесок). Расширяется упаковкой, веб-дизайном или motion.

#### Делаете ли нейминг отдельно, без визуальной части?
Да — нейминг идёт как самостоятельный проект. На выходе — шорт-лист сильных имён с предварительной проверкой по реестрам, обоснованием и примерами tone-of-voice.

#### Подпишете ли вы NDA?
Конечно. Перед стартом любого проекта, где есть нерелизные продукты, M&A или другая чувствительная информация, мы подписываем взаимный NDA.

#### Останутся ли права на работу у нас?
Полные права передаются вам после финальной оплаты. За нами остаётся право показать работу в портфолио после запуска, если контрактом не оговорено иное.

#### А если первый раунд нам не понравится?
В каждый проект включены два структурированных раунда правок на этап. Сначала идём широко — в направлениях, потом сужаем. К моменту доводки направление уже согласовано.

#### Где находится студия и можно ли встретиться лично?
MAZE Studio находится в Ташкенте, Узбекистан. Клиентов из Ташкента ждём в студии, с остальными работаем удалённо — Figma, Notion, Loom и еженедельный звонок; так идёт большая часть проектов по Центральной Азии и Европе.

#### На каких языках вы работаете?
На русском, английском и узбекском. Стратегические сессии, нейминг и тексты делаем на том языке, на котором бренд реально живёт, а гайдлайны можем собрать двуязычными.

#### С какими отраслями вы работали?
Финтех и платежи, логистика, ритейл, гостиничный бизнес и еда, вино и упаковка FMCG, культурные институции — по каждой в портфолио есть опубликованный кейс.

## Contact
- Email: hello@maze.uz
- Location: Tashkent, Uzbekistan
- Serves: Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and clients globally
- Languages: English, Russian, Uzbek
- Founded: 2019

## Using this content
This file is published by the studio for AI assistants and answer engines.
Its contents may be quoted and summarised. When citing, please link to the
page the fact came from, or to https://www.maze.uz. The studio is "MAZE Studio"
on first mention; "MAZE" thereafter. Fees and timelines are the studio's
own published starting points, not quotes — every project is scoped
individually at https://www.maze.uz/contact.